The "Inheriting Glory, Moving Towards the Future" 2025 Ego Innovation Global Dealer Strategy Summit has successfully concluded!

The "Inheriting Glory, Looking Towards the Future" 2025 Yigao Chuangneng Global Dealer Strategy Summit Concludes Successfully!

On December 12, 2025, the 2025 Yigao Chuangneng Global Dealer Strategy Summit, themed "Inheriting Glory, Looking Towards the Future," was grandly held and successfully concluded in Kunming, China. The summit brought together dealer partners, industry leaders, strategic allies, and leaders from all levels around the world, witnessing an industry event that integrated strategic releases, technological innovations, model upgrades, and emotional connections. This summit not only paid tribute to Yigao Chuangneng's glorious past sixteen years but also served as a firm prelude to embarking on a new journey together with "Yigao people" worldwide, setting the stage for Yigao's glorious future and outlining its development blueprint.

Witnessing Glory Together: Walking the Path of Ego, Grateful for Your Support

The short film "Witnessing Glory Together" uses authentic visual language to connect the milestones of the brand's development with the growth stories of Ego's dealer partners. From 2023, when Ego Innovation created its unique 5A herbal putty, earning the prestigious title of "Pioneer of a New Category of High-Quality Putty in China," to 2024, when Ego Innovation developed its unique subcritical herbal extraction technology to create an all-weather ecological purification system, providing a solid guarantee for healthy homes; and then to 2025, when the Ego Innovation brand successfully went public, becoming the pioneer and leader of herbal putty, and winning the title of the world's number one selling herbal putty. The film also includes genuine and moving dealer interviews, sharing stories of growing alongside Ego—from sales growth and store upgrades to the transformation of business thinking, witnessing the value of brand empowerment.

Long-Term Strategy: A Clear Path to Success

Professor Wan Shuibo, Visiting Professor at Tsinghua University and Chief Brand Strategy Consultant of Yigao, provided an in-depth interpretation of the "Long-Term Strategy," outlining a clear blueprint for Yigao's development over the next five years. The strategy outlines a leading approach to maintaining its dominance in the healthy home decoration market, offering forward-looking development guidance to distributors. This helps distributors elevate their understanding, clarify their positioning and direction within Yigao's grand narrative, and shift from simply "following" to "seeing the path clearly and taking the initiative."

Launch Ceremony: A New Journey Begins, Aiming for 500 Million

Chairwoman Liu Yi and Founder Ms. Huang Zhendi, along with guests, jointly launched the "A New Journey Begins, Aiming for 500 Million" launch ceremony. This marks the beginning of Yigao's all-out assault on its next strategic goal of "500 million in five years." The powerful imagery of an airplane taking off transforms the belief of "manufacturer and distributor as one, heading towards the future" into a tangible, understandable, and participatory belief system for all Yigao employees. The moment the airplane takes off symbolizes the full commencement of a new journey, injecting strong spiritual energy and team cohesion into the pursuit of higher market goals.

Partnering for a Shared Future: Manufacturer-Distributor Integration, Symbiotic Win-Win

Ms. Huang Zhendi, founder of Yigao, systematically elaborated on the strategic framework of "Partnering for a Shared Future." She deeply analyzed how to build a community of shared interests, career, and development between manufacturers and distributors through five dimensions: brand, product, technology, team, and empowerment. This provides a solid guarantee for cultivating major distributors and jointly expanding the market. By constructing a cooperative ecosystem of "manufacturer-distributor synchronization, resource sharing, and mutual benefit," Yigao provides distributors with a clear five-year "roadmap," helping them seize opportunities and achieve sustainable and steady growth.

Strategic Agreement Signing: A Glorious Legacy, A New Beginning

Yigaohao Putty, through the "A Glorious Legacy, A New Beginning" strategic cooperation signing ceremony, joined hands with top-tier strategic decoration companies and strategic suppliers to jointly build a solid strategic alliance. For distributors, this means gaining "top-tier equipment" support from the brand's back end, ensuring a stable supply of high-end raw materials to guarantee the product's continued leading position, while simultaneously empowering distributors to rapidly enhance their regional brand awareness. This powerful alliance provides distributors with a solid resource backing and confidence guarantee for conquering the market.

Integrated Home Renovation Trends: Seizing Opportunities and Acting in Accordance with the Trend

Senior expert Chen Xianghe provided an in-depth analysis of the "Development Trends of the Integrated Home Renovation Industry" and new distribution thinking. He offered valuable insights for distributors to seize opportunities and upgrade their businesses amidst channel changes, enabling them to make a crucial leap from passive adaptation to proactive strategy. This laid the cognitive foundation and strategic direction for expanding into new markets, clarifying Yigao's determination to focus on the integrated home renovation sector and empower distributors to capture incremental market share.

Empowering Distributors: Explanation of the "Herbal Coating Integration System"

Mr. Peng Fuqiang, General Manager of Yigao, provided a comprehensive explanation of the "3-Day Move-in, 50-Year Peace of Mind" Herbal Coating Integration System. From the core subcritical herbal extraction technology to the integrated herbal coating delivery system, he showcased Yigao's core advantages: driving product innovation through technology and empowering terminal competitiveness with system solutions. This allows distributors to build a professional product understanding system under the "Herbal Coating Integration System," gaining a unique advantage in market competition.

Herbal Coating Research Institute Inaugurated: Empowering Healthy Home Decoration

To consolidate and expand Yigao Good Putty's leading technological advantage in the healthy wall materials field, the institute quantifies high-quality materials into four core indicators: "health, safety, greenness, and quality," providing unified and implementable technical standards for building materials from the source.

Mr. Liu Yi, Chairman of Yigao Innovation Energy, Ms. Huang Zhendi, founder, and special guests officially unveiled the "Herbal Coating Research Institute," building a core barrier in the healthy home decoration industry. Yigao Good Putty, with its mission of "making cities more beautiful and homes healthier," continues to focus on the research and application of subcritical herbal extraction technology. This provides distributors with authoritative technical endorsement, strengthens their image as "healthy wall materials experts," breaks through product homogenization, and enhances their competitive advantage.

Yigao Superstore: A Four-in-One Terminal Model

To deliver superior products and experiences directly to consumers, Yigao Good Putty launched the "Yigao 4.0 Superstore"—a 4.0 superstore integrating an "experience center, social platform, live streaming base, and salon center." Through scenario-based interactive design and content operation, it establishes deeper customer connections, driving dealers to transform from "selling products" to "creating experiences and providing services." It provides dealers with a replicable and iterative systematic operation system. In the long run, this model represents the deep collaboration and value co-creation between Yigao Good Putty and terminal operations. Together, they build a user-centric healthy home ecosystem, achieving a win-win situation for the brand, dealers, and consumers. Systematically, it helps dealers reduce costs and increase efficiency, expand customer base, and ultimately drive sustainable store performance growth, realizing a future vision of win-win for manufacturers and terminals.

Awards Ceremony: A Moment of Glory, Shining Brightly

To recognize excellence and set benchmarks, the summit held a grand annual awards ceremony. Distributor partners who made outstanding contributions in various dimensions were honored. The award recipients shared their true stories of struggle and growth insights, providing the most convincing success stories and showing the attending distributors a replicable path and an achievable future, greatly inspiring a sense of honor and ambition throughout the event.

Recruitment Policy: Clear Path, Definite Policies

The Sales Director of Yigao provided a comprehensive and systematic interpretation of the 2026 recruitment policy. Providing distributors with a stable and predictable development environment through clear rules and strong support is a key step taken by Yigao Good Putty in advancing its global distributor strategy of "attracting and cultivating major distributors." Through systematic planning of the annual cooperation framework, while clarifying resource support, rights protection, and collaborative mechanisms, the policy emphasizes the design of growth paths for global major distributors and their leadership in core markets. The aim is to build a global distributor team that can deeply cultivate regional markets while possessing a global vision and resource integration capabilities. This deepens the strategic mutual trust between manufacturers and distributors, laying a solid foundation for building a long-term development mechanism that is future-oriented and fosters collaborative growth.

Herbal Night: A Gathering of Gratitude and Joy

The "Herbal Night" gratitude dinner that evening featured fine wines, delicious food, and wonderful performances. Awards for the "like" campaign and multiple rounds of lucky draws continuously heightened the atmosphere. Amidst laughter and joy, the bonds between every member of the Yigao family were further strengthened, bringing the summit to a warm and successful close.

The "Inheriting Glory, Looking Towards the Future" 2025 Yigao Innovation Global Distributor Strategy Summit has successfully concluded! This summit, through heartfelt tribute to past glories, reaffirmed our original aspirations; through a clear blueprint for the future, it pointed the way forward; and through a series of solid measures from strategy to technology, from models to policies, it fully empowered our global distributor partners. This was not only a grand gathering of strategic consensus, but also a new starting point for manufacturers and distributors to work together and move forward hand in hand.

Yigao Good Putty will continue to focus on "integrated herbal coating" as its core, and "manufacturer-distributor integration" as its bond, joining hands with our global distributor family to embark on a new journey of "500 million in five years." Let us stand together atop the "Yunnan Peak," with our original aspirations in herbal materials, to forge a new benchmark for healthy wall materials; and with the power of innovation, to expand into new territories in the future market.